Natasha Jones is in her 10th year of university-led economic development. She began her career as a commercialisation specialist at the University of Kentucky’s (UK’s) Center for Entrepreneurship where she authored a grant proposal that secured funding from the US Economic Development Administration. Since 2012, she has focused more on the transactional aspects of technology transfer at UK, initially as a licensing associate. Her primary responsibilities include marketing and licensing a portfolio of intellectual property developed at UK’s Colleges of Agriculture and Engineering as well as UK’s multidisciplinary Center for Applied Energy Research.