Dan Mines—a digital transformation specialist now employed by Admiral—has seen first-hand how a startup can grow rapidly into a successful business. He collaborates with entrepreneurs to keep Admiral at the forefront of innovation in insurance. His focus is on innovative ‘beyond web’ customer-centred insurance products, delivered where the majority of people now consume the internet. Mines created and developed the UK’s first social-only insurance brand (www.firstcarquote.com) and used AI to build disruptive user journeys in voice and chat, launching the UK’s first quote bot on Facebook Messenger early in 2016.