Erik Abrahamsson is the founder and CEO of Digital Fineprint, a London-based analytics company helping insurers use social media. Before founding Digital Fineprint, he worked in strategy for Twitter in Singapore, and before that as a finance manager at Procter & Gamble in Switzerland. Originally from Sweden, Abrahamsson graduated as valedictorian with a BSc from King’s College London and was awarded a full scholarship for graduate studies at Oxford University. He is also a Global Shaper with the World Economic Forum.