After five years as a civil engineer in various African and Middle Eastern countries, Guy Leroy worked for 15 years as a loss prevention engineering manager for a large commercial property insurance company. From 2000 to 2010 he participated in the creation of one of the first pan-European online non-life insurers. In 2010 he joined a large insurer to enhance its online business in several countries. He founded Minalea in 2015 to help insurers focus on the services and qualities of their offerings in the sales process.