Souhail Debaghi has spent the last eight years working with innovative technology startups, in a business development capacity helping the company grow its commercial operations across the US and Europe. Debaghi’s job is to bring omni:us to the UK insurance market, where there is a big appetite to increase operational efficiencies, cut costs and innovate. He has seen machine learning and AI evolve business procedures, and open up new innovation opportunities. He sees the insurance industry on the cusp of a digital transformation revolution, in which omni:us is perfectly positioned to play an essential role.