CTO and Co-Founder
Bought By Many
Guy Farley is an engineer by training, moved into software on graduating and has been building software in financial services for 20 years. He led the team that built the UK’s first online bank for First Direct in the late 1990s. He then helped to start offices and teams in India and Silicon Valley before returning to consulting to UK financial services. Six years ago he co-founded Bought By Many, now the UK’s—if not Europe’s—leading fintech company, making better insurance, for everyone.