Mike Hobday joined AntWorks to lead its Integrated Automation Platform business in Europe. He is responsible for sales strategy, client acquisition and relationships across the UK, Ireland and mainland Europe. AntWorks’ aim is to automate routine and allow workers to focus on doing the work they really want to do. Disciplines include AI, machine learning, big data and advanced analytics; automation solutions including robotic process automation; and solutions to exploit the potential of the internet of things and blockchain. These technologies herald a digital workforce where colleagues are supported by AI and smart robotics.