At the Lloyd’s rugby sevens, we took a bottle of mulberry gin to share with clients and friends. We learned that the market faces many challenges, so we created the three-part Mulberry PIE: 1. Pricing; 2. Insurance; 3. Execution. We believe that it is the key to turning difficult and unprofitable books around. Mulberry PIE examples: 1. Rescued an MGA finding capacity and sourcing new data from 25,000 spreadsheets; 2. Extracted 1.5m data points from 45,000 PDF documents to create a new strategy for a bad book; 3. Built an international forecast tool deployed over mobile, iPad and desktop PC.