Dennis Westerhuis is the Managing Director of Kroodle (Aegon). Kroodle Connect is a global mobile platform that rewards users for positive behavioural lifestyle choices (good driving, healthy lifestyle choices and, later this year, retirement readiness). Dennis Westerhuis and team have introduced Lean Startup to manage the innovation process. Westerhuis has a proven track record in international business cultures. Before his current role, Westerhuis was the marketing lead at Aegon China for new online term life insurance for China. Prior to that, he was based in Los Angeles as the social media director at Transamerica Life Insurance. In 2013 he won the LIMRA Social Media Award for Transamerica in the category ‘Best Use of Facebook’. Throughout his career Westerhuis has attained extensive experience in behavioural economics / neuromarketing; intrapreneurship; connected car; telematics; connected health; IoT; usage-based insurance; fintech/insurtech innovation; digital marketing; lean startup and growth hacking. Westerhuis holds an MBA from Rotterdam School of Management, Erasmus University.