Joao Felix is brand and marketing mentor at StartupBootCamp. He was formerly a global marketing manager with extensive experience in creating, launching and growing brands within global fast-moving consumer goods corporations such as L’Oréal, Kerry Group and Walgreens Boots Alliance. His work has spanned the world across more than 15 countries for the past ten years. Felix is presently engaged with several startups and SMEs in developing the most effective brand strategies and marketing plans. Having obtained MA (RCA-Royal College of Art) and MBA (Nova/MIT) degrees, he seamlessly tackles business, marketing and creative challenges.